Digital Marketing Specialist – SMM | SEO | GEO

Job Description -Digital Marketing Specialist

Department: Digital Marketing

Experience: 3–5 Years | CTC: ₹5–10 LPA

Role Type: Full-Time- On Site

Location: Coimbatore (SNS Square)

Work Schedule: Monday to Saturday on 8hrs shift with two shift options applicable based on requirements:

• 8:00 AM to 6:00 PM

• 9:00 AM to 7:00 PM

(30 minutes morning break, 1 hour lunch break, and 30 minutes evening break)

Role Overview

We are seeking a results-driven Digital Marketing Specialist with hands-on experience in Social Media

Marketing (SMM), Search Engine Optimization (SEO), and Generative Engine Optimization (GEO). The

candidate will strengthen brand visibility across traditional search engines, social media platforms, and

AI-powered search experiences while driving organic traffic and qualified lead generation.

Key Responsibilities

1. Social Media Marketing (SMM)

Develop and execute social media strategies for LinkedIn and Instagram.

Plan and maintain content calendars.

Improve audience engagement, brand awareness, and lead generation.

2. Search Engine Optimization (SEO)

Execute on-page, off-page, and technical SEO strategies.

Conduct keyword research and competitor analysis.

Optimize website content to improve rankings, organic traffic, and conversions.

3. Generative Engine Optimization (GEO)

Optimize content and brand presence for AI-powered search platforms (ChatGPT, Perplexity, Google AI

Overviews, etc.).

Improve visibility and citation likelihood in AI-generated responses.

4. Analytics & Performance Optimization

Monitor performance using Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or equivalent

tools.

Analyze campaign metrics and implement data-driven improvements.

5. Strategy & Collaboration

Align digital marketing initiatives with business objectives.

Collaborate with internal teams to develop effective content and marketing campaigns.

Required Skills & Qualifications

3–5 years of relevant hands-on experience across SMM, SEO, and GEO.

Strong understanding of digital marketing strategies, search algorithms, content optimization, and audience

targeting.

Practical knowledge of AI-powered search platforms and generative search optimization techniques.

Proven ability to improve digital visibility, organic traffic, engagement, and lead generation (supported by

measurable results or case studies).Digital Marketing Specialist – SMM | SEO | GEO

Proficiency in digital analytics, campaign reporting, and performance optimization.

Strong analytical, communication, and project management skills.

Experience in B2B marketing, IT services, or technology-driven businesses is preferred.

Expected Outcomes

Improved brand visibility across search and AI platforms, stronger organic search performance, increased social

media engagement, and measurable growth in qualified leads and website conversions.

How to Apply

Interested candidates can share their updated résumé and relevant work samples / case studies through the

application channel specified by SNS Square.

LEARN. CREATE. COLLABORATE. GROW.
• Good ideas deserve great people.