Company Description

FACE Prep is one of India’s largest placement-focused skill development companies, specializing in job preparation for the tech sector. Since 2008, the organization has helped millions of students kickstart their careers through a range of learning programs, including masterclasses, self-paced last-mile preparation, and intensive workshops and bootcamps. FACE Prep focuses on building industry-relevant skills that help learners secure top-paying roles in technology. Its alumni community spans the globe, working in leading companies such as Google, Microsoft, Meta, Adobe, PayPal, Amazon, TCS, Infosys, Wipro, Thoughtworks, Cognizant, and Accenture. The company offers a dynamic, growth-oriented environment for professionals passionate about education, technology, and career success.

Role Description

The Content Marketing Manager is a full-time, on-site role based in Bengaluru. This role involves developing and executing content marketing strategies that support brand awareness, lead generation, and student acquisition goals. The Content Marketing Manager will plan and manage editorial calendars, create and oversee content for blogs, social media, email campaigns, landing pages, and video scripts, and ensure that messaging aligns with FACE Prep’s positioning and audience needs. Day-to-day responsibilities include collaborating with product, sales, and academic teams to identify key topics, optimizing content for SEO and performance metrics, and coordinating with designers, writers, and external partners to deliver high-quality campaigns. The role also includes analyzing content performance, conducting A/B tests, and refining strategies based on data and user insights.

Qualifications
• Candidates should possess strong skills in content strategy, campaign planning, and editorial calendar management.
• Candidates should possess skills in web content writing, blog writing, and creating copy for social media and email marketing.
• Candidates should possess skills in editing, proofreading, and maintaining consistent brand voice and messaging.
• Candidates should possess skills in digital marketing, content marketing, and basic SEO optimization for content.
• Candidates should possess skills in research and audience analysis to understand learner needs and market trends.
• Relevant qualifications such as a bachelor’s degree in marketing, communications, journalism, or a related field are beneficial.
• Experience in edtech, skill development, or career preparation domains, especially targeting students and early-career professionals, is an advantage.
• Strong analytical abilities, familiarity with content performance tools (e.g., Google Analytics, social media insights), and the capacity to work collaboratively in a fast-paced environment are desirable.