Company Description STEM-Xpert is an education-focused startup dedicated to equipping learners with the STEM skills needed to succeed in the 21st century. With over seven years of experience, the organization has supported more than 50,000 students in building problem-solving, critical thinking, and creativity through programs in robotics, coding, AI, IoT, and other emerging technologies. STEM-Xpert offers online and in-person courses for K-12 students and graduates, supported by well-equipped STEM, Tinkering, and AIoT labs and an exclusive LMS application. The company also provides internships, workshops, and specialized facilitator courses for graduates, as well as India’s first IoT-enabled STEM Innovation Kit for hands-on projects. STEM-Xpert emphasizes experiential learning and real-world applications, creating engaging, future-ready learning environments.

Role Description The Social Media Strategist role at STEM-Xpert is a full-time, on-site position based in Kozhikode. The individual in this role will develop and execute social media strategies to promote STEM-Xpert’s programs, labs, and innovation kits across platforms such as Facebook, Instagram, LinkedIn, YouTube, and emerging channels. Day-to-day responsibilities include planning content calendars, crafting posts and campaigns, coordinating with design and academic teams, monitoring engagement, and optimizing performance based on analytics. The Social Media Strategist will manage community interactions, respond to inquiries and comments, and support brand-building initiatives aligned with STEM-Xpert’s mission. This role also involves staying current with social media trends in education and edtech to propose innovative approaches to reach students, parents, and institutional partners.

Qualifications
• Strong social media strategy and management skills, including experience with platforms such as Facebook, Instagram, LinkedIn, and YouTube.
• Ability to plan and execute content calendars, campaigns, and storytelling tailored for education or edtech audiences.
• Proficiency in using social media analytics and insights tools to track performance and optimize engagement and reach.
• Effective written communication skills for creating clear, compelling posts, captions, and short-form content.
• Basic familiarity with visual content creation or collaboration with design teams (graphics, short videos, reels).
• Experience in community management, including responding to messages, comments, and fostering positive online interactions.
• Understanding of digital marketing fundamentals, including audience segmentation, brand positioning, and campaign evaluation.
• Bachelor’s degree in Marketing, Communications, Media, Business, or a related field, or equivalent practical experience.
• Prior experience in an education, training, or edtech environment is highly beneficial, especially in STEM-related domains.