Role Summary:

Skyform is a fast-growing digital and AI transformation group. We're looking for an SEO and digital marketing lead to own organic growth, website performance and lead generation for our subsidiaries across Southeast Asia (PS Global, Enouvo and Isatec). You'll work directly with senior leadership and shape how our business and brands show up online.

Key Responsibilities

Digital marketing strategy: Lead SEO and AI Optimisation across all subsidiaries and markets, covering traditional search and AI-era search (AIO, GEO, AEO and SXO). Stay ahead of trends such as AI search tools, voice search and mobile-first indexing
Technical SEO: Run technical audits and fixes for site speed, Core Web Vitals, structured data, schema markup and analytics integration
Website: Work with marketing team to oversee website management and redesign, with fast load times, intuitive UX, clear navigation and content that reflects each brand
Content: Drive content strategy and optimisation, including keyword research, on-page improvements, AI-assisted blogging for market insights and quality visuals that lift engagement and conversions
CRM: Implement and integrate CRM systems to capture, track and nurture leads from web forms, enquiries and campaigns, automate follow-ups and align with the sales pipeline
Reporting: Track organic traffic, lead quality, conversion rates and ROI in Google Analytics, Search Console, SEMrush/Ahrefs and CRM dashboards, and give data-driven recommendations to executive leadership
Collaboration: Work with marketing, development and sales teams to build digital best practice into new projects and campaigns
Group-wide campaigns and events: Drive group-wide campaigns and events that bring our subsidiaries together under one stronger brand story. You'll have direct exposure to subsidiary CEOs, and you'll build strong collaboration across our businesses to turn shared ideas into results

Requirements

What you bring (must-have)

Bachelor's degree in Marketing, Business, Communications or a related field
5+ years of digital marketing experience, with a strong SEO/AIO track record
Experience in email marketing
Solid grasp of website metrics, web analytics and data-driven decision-making
Proficiency with SEO/SEM tools and CMS platforms such as WordPress
Proficiency in using AI tools to develop marketing assets, including copy, blog content, images and video
Familiarity with CRM systems and marketing automation
Strong writing skills and clear communication, with the ability to work with colleagues at all levels
Creative problem-solver who can manage multiple projects to deadline

What We Offer

Competitive compensation and performance bonus
Remote working
A chance to shape the digital future of a rapidly expanding digital and AI transformation group based with Singapore with operations across 8 countries