Key Responsibilities
• Design and optimizeuser-friendly website experiences across desktop and mobile.
• Oversee inventory merchandising logic by season and collection, ensuring stock depth, broken size-runs, and seasonal campaign priorities directly inform category listings and product positioning.
• Configure, administer, and update shopify discounts and discount codes—including automated promotions, percentage/fixed discounts, spend-threshold rules, and customer eligibility logic.
• Evaluate, install, configure, test, and implement Shopify apps and third-party integrations, maintaining full hands-on knowledge of app performance, script compatibility, and frontend impact.
• Manage, optimize, and drive site merchandising to enhance product discovery, navigation, search, and the checkout journey.
• Optimize category landingpages to increaseengagement and drive higher conversion.
• Configure and set up the logic for Product ListingPages (PLPs) using dedicated merchandising tools.
• Create wireframes, user flows, and prototypes for new features.
• Conduct usabilitytesting and implementUI/UX improvements.
• Drive Conversion Rate Optimization (CRO) through A/B testing and customer journey analysis.
• Monitor and improvekey e-commerce KPIs such as Conversion Rate,Add-to-Cart Rate, Checkout Conversion, Bounce Rate, and Revenue per Visitor.
• Analyze website performance using GA4, MicrosoftClarity, Hotjar, and dashboards to generate actionable insights.
• Monitor website speed,Core Web Vitals,and collaborate with the technology team to improve performance.
• Work closely with Marketing, Product,Technology, Content, and Merchandising teams to deliver an optimized customer experience.

Required Skills
• Proven experience in managing, optimizing, and executing site merchandising strategy.
• Hands-on experience settingup PLP logic, sorting rules,and product visual display via modern site merchandising tools.
• Strong understanding of UI/UX principles and responsive web design.
• Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Knowledge of Microsoft Clarity,Hotjar, or similaranalytics tools.

Experience with CRO methodologies and A/B testing.
Strong analytical and problem-solving skills.
Basic knowledge of HTML, CSS, and websitedevelopment concepts.