Freelance UI/UX Designer – D2C & Conversion Optimisation Expert

🚀 We're Hiring: Freelance UI/UX Expert | D2C Experience is a Must!

Can you turn a website into a powerful customer acquisition and conversion engine?

At RiseUpp.com, we're looking for an experienced Freelance UI/UX Designer with proven expertise in D2C (Direct-to-Consumer) platforms.

We don't just want someone who can create visually attractive screens.

We want someone who understands consumer behaviour, user journeys, conversion psychology and how great design drives business growth.

If you've designed high-converting D2C websites, optimised customer journeys and improved conversion rates through UX, we'd love to work with you.

About RiseUpp.com

RiseUpp.com is an AI-powered marketplace for online higher education, upskilling and career growth, founded by IIT & IIM alumni.

RiseUpp is the largest platform in the world for online higher education, upskilling and career growth, offering 12,000+ programmes from 500+ universities and institutions.

We're looking to significantly improve our website's user experience, programme discovery, engagement and lead conversions.

🎯 What You'll Work On
• Website UX Audit: Evaluate the existing RiseUpp website and identify usability issues, friction points and conversion barriers.
• Homepage Redesign: Improve homepage structure, visual hierarchy, navigation, content presentation and engagement.
• Mobile-First UX: Design seamless, intuitive experiences for mobile users.
• Programme Discovery: Improve search, filters, programme listings, comparisons and recommendation journeys.
• Course Detail Pages: Optimise page layouts, information hierarchy, trust signals and calls to action.
• Lead Conversion: Improve enquiry forms, WhatsApp chat, callback requests and other lead-generation touchpoints.
• AI Recommendation Experience: Enhance how users interact with personalised programme recommendations.
• Conversion Rate Optimisation (CRO): Apply D2C best practices to improve engagement, lead generation and conversion rates.
• UI Design & Prototyping: Create high-fidelity designs, interactive prototypes and developer-ready Figma files.

✅ Who We're Looking For
• Proven experience designing D2C websites or consumer-facing digital products.
• Strong portfolio demonstrating successful UI/UX projects for D2C, e-commerce or high-conversion consumer platforms.
• Deep understanding of customer journeys, conversion funnels, user psychology and CRO.
• Expertise in Figma, wireframing, prototyping and responsive design.
• Strong understanding of mobile-first design principles.
• Experience optimising landing pages, product detail pages and lead-generation journeys.
• Ability to simplify complex user experiences and information-heavy interfaces.
• Understanding of usability testing, heatmaps, analytics and A/B testing.
• Ability to translate business objectives into practical, measurable design improvements.
• Experience collaborating with product, marketing and engineering teams.
⭐ Preferred Experience
• Worked with fast-growing D2C brands or consumer internet startups.
• Redesigned websites that achieved measurable improvements in conversion rates or user engagement.
• Experience with marketplaces, comparison platforms or large product catalogues.
• Understanding of SEO-friendly UX, performance optimisation and landing-page conversion.
• Experience designing AI-powered recommendations or personalised discovery experiences.

📦 Expected Deliverables
• Comprehensive website UX audit with actionable recommendations.
• Prioritised improvement roadmap based on user impact and conversion potential.
• Updated user journeys and wireframes.
• High-fidelity, responsive UI designs in Figma.
• Interactive prototypes for key user journeys.
• Reusable design components and developer handoff documentation.
• Recommendations for usability testing and conversion improvement.

💼 Engagement Details

Role: Freelance UI/UX Designer – D2C Expert

Engagement: Freelance / Project-Based

Company: RiseUpp.com

Industry: EdTech / Consumer Internet

Project: Website UX Improvement, Redesign & Conversion Optimisation

We're looking for an expert who can independently evaluate our existing experience, recommend meaningful changes and execute high-quality designs.

🚀 Why Work With RiseUpp?
• Opportunity to redesign and improve a growing consumer-facing EdTech platform.
• Work on real-world UX challenges involving thousands of online education programmes.
• Direct collaboration with the founding and product teams.
• Opportunity to influence product experience, customer engagement and business growth.
• Potential for an ongoing freelance engagement based on project requirements and outcomes.

📩 Interested? Apply Now!

We're looking for experienced freelance UI/UX professionals who can demonstrate real business impact through their designs.

To apply, please email hari@riseupp.com with the following details:
• Portfolio: Your portfolio link or Figma case studies.
• Relevant Projects: Links to D2C websites or consumer-facing platforms you've designed or redesigned.
• Proven Results: Examples of measurable improvements in conversion rates, user engagement or other business metrics achieved through your UX work.
• Availability: Your availability and estimated timeline for taking up the project.
• Commercial Proposal: Your expected project fees or freelance rates.

Email: hari@riseupp.com

Subject: Freelance UI/UX Designer – D2C Expert | [Your Name]

Important: We will prioritise candidates with proven D2C expertise, strong portfolios and demonstrated experience improving website conversions.

We're not just looking for beautiful UI. We're looking for UX that delivers measurable business impact.

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