Company Description READINEXT is dedicated to delivering world-class solutions that help businesses achieve sustainable growth. The company focuses on applying cutting-edge strategies to enhance market presence, optimize performance, and drive measurable results. READINEXT partners closely with clients to understand their unique challenges and design tailored digital and marketing solutions. Team members have the opportunity to work on innovative projects that support organizations across diverse industries and growth stages.
Role Description This is a part-time, on-site Digital Marketing Consultant role based in Gurugram. The Digital Marketing Consultant will plan and execute digital marketing campaigns across channels such as search, social media, email, and paid advertising to support client growth objectives. Day-to-day responsibilities include analyzing web and campaign performance data, preparing reports and insights, and recommending optimizations to improve reach, engagement, and conversions. The role involves collaborating with internal teams and clients to refine marketing strategies, align activities with sales goals, and ensure consistent brand messaging. The consultant will also stay current with digital marketing trends and tools to propose innovative approaches that enhance campaign effectiveness.
Qualifications
• Candidates should possess strong Marketing and Sales skills to align campaigns with business objectives and revenue goals.
• Candidates should possess Digital Marketing and Marketing Strategy skills to design, execute, and optimize multi-channel marketing initiatives.
• Candidates should possess Web Analytics skills to interpret data, track performance metrics, and generate actionable insights.
• Relevant skills such as familiarity with major digital platforms (e.g., Google Ads, Meta Ads, email marketing tools), SEO/SEM basics, and CRM usage are beneficial.
• Strong analytical thinking, clear written and verbal communication, and client-facing consulting skills are required.
• Prior experience in digital marketing, consulting, or a related field, and a degree in Marketing, Business, or a similar discipline are preferred.