Experience required: 6-9 Yrs
Skills: Digital Marketing, Brand Communication, Strategy Making, Social Media Strategies, SEO Strategies, Senior, Branding, Communication skills

We are looking for an experienced and results-driven Digital Marketing & Strategy Manager to lead the brand's digital presence and growth initiatives across social media, website, SEO, content, and digital campaigns.

The ideal candidate will be a strategic thinker with strong execution capabilities and proven experience in managing digital marketing agencies, creative agencies, vendors, and internal stakeholders. The role will be responsible for developing and implementing integrated digital strategies that strengthen brand visibility, drive audience engagement, improve website performance, and contribute to business growth.

The candidate should have a strong understanding of social media strategy, SEO, website management, content marketing, analytics, paid digital campaigns, and digital trends, along with the ability to translate business objectives into effective digital initiatives.

Key Responsibilities:

1. Digital Marketing Strategy
- Develop and execute the brand's overall digital marketing strategy in line with business, marketing, and brand objectives.
- Identify opportunities across digital channels to increase brand awareness, audience engagement, website traffic, leads, and conversions.
- Develop annual, quarterly, and monthly digital marketing plans and ensure timely execution.
- Stay updated on emerging digital trends, platform developments, consumer behaviour, and best practices to continuously improve the brand's digital presence.
- Work closely with internal marketing, sales, creative, and business teams to align digital initiatives with broader business goals.

2. Social Media Strategy & Management
- Own the brand's social media strategy across platforms such as Instagram, YouTube, Facebook, LinkedIn, and other relevant channels.
- Develop platform-specific content strategies, campaigns, content calendars, and audience engagement initiatives.
- Work with creative teams and agencies to develop high-quality, brand-aligned content including videos, reels, posts, campaigns, stories, and other digital assets.
- Provide strategic briefs and clear creative direction to agencies, designers, copywriters, and production partners.
- Monitor social media performance and identify opportunities to improve reach, engagement, community growth, and overall brand impact.
- Manage social media campaigns and ensure consistency in brand messaging, tone of voice, visual identity, and communication.
- Track competitor activity and relevant industry trends to identify opportunities for differentiated content and campaigns.

3. Agency & Vendor Management
- Act as the primary point of contact for digital, creative, social media, SEO, performance marketing, and other relevant agencies and vendors.
- Develop clear briefs, timelines, deliverables, and performance expectations for external partners.
- Manage agency relationships, ensuring quality, timely delivery, and alignment with brand objectives.
- Review and provide strategic feedback on agency recommendations, creative concepts, media plans, content strategies, and campaign performance.
- Evaluate agency and vendor performance against agreed KPIs and deliverables.
- Coordinate with multiple agencies and vendors to ensure integrated execution across digital channels.
- Manage budgets, estimates, quotations, and commercial negotiations in coordination with relevant internal teams.
- Identify and onboard new digital partners or vendors where required.

4. Website Management
- Own the brand's website content and digital experience, ensuring that the website remains current, relevant, engaging, and aligned with brand guidelines.
- Coordinate with internal teams, web development partners, designers, and agencies for website updates, landing pages, new content, and functionality enhancements.
- Ensure website content is well-structured, user-friendly, accurate, and optimized for both desktop and mobile experiences.
- Monitor website performance, traffic, user behaviour, conversion journeys, and key engagement metrics.
- Identify opportunities to improve website navigation, content structure, CTAs, landing pages, and overall user experience.
- Work with development and design teams to maintain website hygiene, performance, and UI/UX standards.

5. SEO & Organic Growth
- Develop and oversee the brand's SEO strategy to improve organic visibility, rankings, qualified traffic, and website performance.
- Conduct and/or oversee keyword research, competitor analysis, on-page optimization, technical SEO, and content optimization.
- Ensure website pages, blogs, landing pages, metadata, headings, internal linking, and other relevant elements follow SEO best practices.
- Work with SEO agencies, content teams, and web developers to implement SEO recommendations.
- Monitor organic search performance and identify opportunities for growth.
- Use tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms to track performance and derive actionable insights.
- Develop and manage SEO-led content strategies in collaboration with content and creative teams.

6. Content & Campaign Management
- Develop content strategies that support brand positioning, SEO objectives, social media growth, and business priorities.
- Oversee the development of blogs, articles, website copy, social media content, campaign communication, landing pages, and other digital content.
- Ensure all digital communication maintains high standards of quality, consistency, clarity, and brand voice.
- Work with creative and content agencies to conceptualize and execute integrated digital campaigns.
- Review campaign messaging and creative output to ensure alignment with strategic objectives.

7. Analytics, Reporting & Optimization
- Monitor and analyze digital marketing performance across social media, website, SEO, and campaigns.
- Develop regular performance reports highlighting key KPIs, insights, challenges, and recommendations.
- Use platforms such as Google Analytics, Google Search Console, Meta Business Suite/Ads Manager, SEMrush/Ahrefs, and other relevant analytics tools.
- Translate data into actionable recommendations and continuously optimize digital strategies.
- Track key metrics such as website traffic, organic growth, engagement, reach, leads, conversions, audience growth, and campaign ROI.
- Conduct A/B testing and experimentation across relevant digital touchpoints, including content, CTAs, landing pages, and campaigns.