Experience required: 0-5 Yrs
Skills: Brand Marketing, Ecommerce Marketing, Website Optimization, Branding, Marketing, Brand Communication, Ecommerce Operations, Brand Strategy

Role Overview

The candidate will be responsible for managing and growing UNHYNGED's website, e-commerce platforms, social media channels, digital marketing, online marketplaces, and overall digital presence.

This is a hands-on role for someone who understands both creative brand building and performance-driven marketing and can independently execute, analyse, and improve online marketing activities.

Key Responsibilities

1. E-Commerce & Website Management

Manage the UNHYNGED website on a day-to-day basis.

Upload and manage new products, product descriptions, images, pricing, discounts, inventory, collections, and banners.

Ensure the website is updated, visually appealing, easy to navigate, and conversion-friendly.

Monitor website performance, traffic, conversion rates, sales, and customer behaviour.

Identify and implement improvements to increase website conversions and average order value.

Manage website offers, promotional campaigns, landing pages, and seasonal launches.

Coordinate with developers/agencies for website updates and technical requirements.

Monitor and resolve issues related to products, payments, checkout, inventory, and website functionality.

2. Marketplace Management

Manage and optimise UNHYNGED's presence across relevant online marketplaces such as:

* Myntra

* Amazon

* Flipkart

* Ajio

* Tata CLiQ

* Other relevant fashion marketplaces

Responsibilities include:

Product listing and catalogue management.

Pricing and promotional management.

Inventory coordination.

Marketplace campaign participation.

Search visibility and catalogue optimisation.

Monitoring sales and marketplace performance.

Identifying opportunities to increase marketplace revenue.

Coordinating with marketplace account managers when required.

3. Social Media Management

Take complete ownership of UNHYNGED's social media presence, primarily:

* Instagram

* Facebook

* Pinterest

* LinkedIn / other relevant platforms

Responsibilities include:

Develop monthly content calendars.

Plan reels, posts, carousels, stories, launches, campaigns, and other content.

Coordinate with photographers, designers, models, creators, and influencers.

Write captions, hooks, CTAs, and social media copy.

Ensure consistent brand communication and visual identity.

Track social media growth and engagement.

Identify relevant trends and content opportunities.

Build strategies to increase reach, engagement, followers, and website traffic.

4. Digital Marketing & Performance Marketing

Plan and execute digital marketing campaigns across Meta, Google, and other relevant platforms.

Manage Meta Ads and Google Ads either independently or in coordination with an external agency.

Monitor campaign performance, ROAS, CAC, CTR, CPC, CPM, conversions, and revenue.

Develop retargeting and customer acquisition campaigns.

Create campaigns around product launches, sales, festivals, and seasonal collections.

Continuously test creatives, audiences, offers, and campaigns to improve performance.

Track marketing spend and prepare performance reports.

5. SEO & Online Visibility

Implement basic on-page SEO for the website.

Optimise product titles, descriptions, URLs, metadata, and relevant keywords.

Conduct keyword research for fashion/e-commerce search terms.

Improve organic visibility and website traffic.

Role: Marketing - Other
Industry Type: Textile & Apparel (Fashion)
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Marketing
Education
UG: Any Graduate