Experience required: 8-10 Yrs
Skills: Copy Writing, Google Analytics, Content Marketing, Search Console, Content, CMS, proofreading, SEO

Role & responsibilities:

Develop and execute the overall content and digital content strategy aligned with business and marketing objectives.
Lead content planning and manage the content calendar across websites, blogs, social media, campaigns, landing pages, email and WhatsApp/DM communication.
Create and oversee high-quality, conversion-focused copy for digital campaigns, ads, websites, social media, brochures and video scripts.
Develop and implement SEO-driven content strategies, including keyword research, on-page SEO, internal linking and content optimization.
Work with the Performance Marketing team to develop high-converting ad copies, landing pages and campaign messaging.
Develop engaging content for LinkedIn, Instagram, YouTube, Facebook and other digital platforms.
Maintain consistency in brand voice, messaging and editorial quality.
Lead and mentor content writers, agencies and freelancers, ensuring quality and timely delivery.
Track content performance through traffic, rankings, engagement, leads and conversions and continuously improve content strategy.
Collaborate with Marketing, Sales/Admissions, Design and senior management to translate business objectives into effective content.

Preferred candidate profile

Experience with reputed:

Universities / Educational Institutions
EdTech Companies
Professional Education / Certification Companies
Digital-first or established B2C brands

A strategic content leader and strong copywriter who can independently convert business objectives into impactful content across SEO, websites, social media, paid campaigns, email/DM and other digital channels.

Candidates with experience in reputed institutions/brands and a strong portfolio of content and digital campaigns will be preferred.

Role: Content Marketing Manager
Industry Type: E-Learning / EdTech
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education
PG: Master of Journalism and Mass Communication in Any Specialization