Experience required: 4-8 Yrs
Skills: Social Media Marketing, SEO, Social Media Optimization, Online Marketing, Search Engine Optimization, Digital marketing, Engine, Management

Job description

Role & responsibilities

1. Performance Marketing Meta & Google Ads

Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
Hands-on experience in lead generation, remarketing, and conversion optimization.
Manage campaign budgets, targeting, creatives, and A/B testing.
Track ROI, CPL, CAC, and prepare performance reports.
Experience in B2B campaigns will be an added advantage.

2. SEO On-Page & Off-Page Optimization

Strong working knowledge of on-page SEO, technical SEO basics, and content optimization.
Execute off-page SEO strategies, including backlink generation and outreach.
Proven experience in improving website rankings within 6 months.
Keyword research, competitor analysis, and SEO audits.
Ability to collaborate with content teams for SEO-driven blogs and landing pages.

3. PR, Branding & Social Media Management

Plan and execute brand visibility and PR initiatives.
Coordinate press releases, articles, and external media opportunities.
Manage social media posting calendars (LinkedIn, Instagram, Facebook).
Create content ideas aligned with brand tone and business objectives.
Strengthen brand recall and positioning through consistent messaging.

Required Skills & Experience

Practical experience in Google Ads, Meta Ads, SEO tools (Google Analytics, Search Console, SEMrush/Ahrefs, etc.).
Strong understanding of digital funnels, branding, and audience behaviour.
Excellent communication and presentation skills.
Ability to work independently and take ownership of results.

Role: Digital Marketing - Other
Industry Type: Medical Services / Hospital
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education
UG: Any Graduate