Experience required: 3-5 Yrs
Skills: Product Strategy, Product Management, Product Roadmap, Product Planning, Product Life Cycle, Product Life Cycle Management, Planning, Roadmap

Role Overview:

The Product Manager will own and manage assigned categories. The role focuses on driving profitable growth, strengthening category leadership, and ensuring successful product launches in India.

The role requires close collaboration with cross-functional teams including sourcing, supply chain, marketing, finance, design, and sales to ensure market-relevant, commercially viable, and innovative products.

Key Responsibilities:

Portfolio & Lifecycle Management
Own the complete product lifecycle from ideation to end-of-life decisions
Track and improve product margins, pricing, schemes, and discount structures
Drive accurate product forecasting and demand planning in coordination with supply chain and sales teams
Track performance vs plans across channels
Rationalize portfolio based on performance, profitability, and strategic fit.

2. Market & Consumer Insights

Conduct continuous market and competitive analysis
Identify opportunities based on consumer needs, trends, and unmet gaps
Leverage primary and secondary research to assess sales potential, positioning, and pricing
Track emerging technologies, materials, and innovations

3.New Product Development (NPD)

Lead new product development initiatives from concept to commercialization
Define product briefs, specifications, and business cases
Work with sourcing, design, and quality teams to ensure cost, quality, and timeline adherence
Evaluate and integrate new technologies, including IoT and smart features where relevant

4.Product Launch & Go-to-Market:

Develop comprehensive launch strategies for new products across channels
Coordinate with marketing on BTL activities, digital plans, and content requirements
Drive packaging and gift box design in collaboration with marketing and design teams
Support creation of supporting assets such as recipe books, demos, and training material

5. Sales Enablement & Performance Tracking

Work closely with sales teams to track product performance and gather market feedback
Support sales with product training, presentations, and competitive comparisons
Continuously refine offerings based on customer and channel feedback

Skill Set & Qualifications

Education:

Bachelors degree in Engineering is mandatory
MBA preferred, ideally from a reputed institute

Experience:

Min 4 years of experience in product management, category management, or NPD
Prior experience in D2C brand, consumer durables, FMCG appliances, or related categories preferred

Core Competencies:

Strong analytical and numerical skills with structured problem-solving ability
High attention to detail with strong organizational skills
Proven ability to translate ideas and vision into clear product definitions and requirements
Excellent communication skills with the ability to influence cross-functional stakeholders
Strong proficiency in MS Excel, PowerPoint, Word, and standard business tools

Role: Product Manager
Industry Type: Consumer Electronics & Appliances
Department: Product Management
Employment Type: Full Time, Permanent
Role Category: Product Management - Technology
Education
UG: B.Tech / B.E. in Any Specialization